Effective Date: May 2026 · Last Updated: May 2026
This is the agreement between you and Beijing Kuaifa Technology Co., Ltd. for the Bexli mobile application. Bexli lets you describe an image in words, pick a visual style or template, and produce a generated image you can save to your device. Generation is performed by a third-party AI image model, and your text prompts are transmitted to that provider so it can return a result.
The headlines:
The remainder of this document sets out the full terms. Please read them in full.
These Terms of Use and End User License Agreement (these "Terms") form a binding contract between you ("you" or "user") and Beijing Kuaifa Technology Co., Ltd. ("Bexli," "we," "us," or "our"). They apply to your installation, access to, and use of the Bexli mobile application and any updates, related features, or services that link to or reference these Terms (collectively, the "App").
You accept these Terms by installing, opening, accessing, or otherwise using the App. If you do not accept these Terms, do not install or use the App, and remove it from any device you control.
We may revise these Terms when product features, legal requirements, third-party dependencies, or our business practices change. Revised Terms take effect when posted inside the App, on a page we operate, or through the relevant app store listing. Your continued use of the App after a revision constitutes acceptance of the revised Terms. If you do not accept a revision, stop using the App and cancel any active subscription through your Apple ID account.
You may use the App only if you are at least 18 years old, or have reached the age of majority where you live, whichever is greater. If you are between 13 and 17, you may use the App only when (i) a parent or legal guardian has reviewed and accepted these Terms on your behalf where required, (ii) you are otherwise legally permitted to use the App under local law and applicable app store policies, and (iii) your use is appropriately supervised.
The App is not designed for, directed to, or intended to be used by anyone under 13. No person under 13 may install or use the App.
By using the App, you represent that you meet these eligibility requirements and that all consents required by law have been obtained.
Bexli is a creative image-generation tool. Its core workflow is:
The App does not require you to upload personal photos. Bexli's generation flow is text-driven; it does not process user-supplied photographs of real people.
Available styles, templates, output resolutions, generation quotas, and features depend on your subscription tier, device, App version, region, language, third-party model availability, and other factors. We may add, change, limit, or remove features over time.
Subject to your compliance with these Terms, we grant you a limited, personal, revocable, non-exclusive, non-transferable, and non-sublicensable license to install and use the App on Apple devices you own or control, for your own non-commercial personal use, except where Section 6.3 expressly permits commercial use of generated images.
You may not: (a) rent, lease, lend, sell, sublicense, or otherwise transfer the App; (b) make the App available to third parties as a hosted service; (c) reverse engineer, decompile, disassemble, or attempt to derive the source code of the App, except where applicable law expressly permits despite this restriction; (d) remove or alter any proprietary notices; or (e) use the App in violation of these Terms or any applicable law.
The App can be downloaded at no cost. Some features, higher generation limits, advanced styles, or other enhanced functionality (collectively, "Premium Features") may require a paid subscription or in-app purchase.
Plan names, prices, billing cycles, included features, and any introductory or promotional pricing are displayed in the App and on the App Store listing prior to purchase. Prices may be shown in your local currency and may vary by region, taxes, exchange rates, and platform fees.
If we offer a free trial for a subscription, the trial will automatically convert to a paid subscription at the end of the trial period unless auto-renewal is disabled at least 24 hours before the trial ends, or within any other deadline imposed by the App Store. Starting a paid subscription before the trial ends may forfeit the remaining unused portion of the trial.
Subscriptions automatically renew at the end of each billing period at the then-current price for the selected plan, unless you turn off auto-renewal at least 24 hours before the current period ends. Renewal charges are applied to the Apple ID associated with the purchase within 24 hours before the period ends.
You may turn off auto-renewal or cancel a subscription through your Apple ID account settings. Uninstalling the App does not cancel a subscription. After cancellation, you may continue to access Premium Features for the remainder of the paid period.
Refund requests for App Store purchases must generally be submitted to Apple through reportaproblem.apple.com, in accordance with Apple's policies and any non-waivable rights you have under local consumer law.
"Inputs" means the text prompts you enter, the style or template selections you make, and any other parameters you provide to direct image generation.
"Outputs" means the AI-generated images returned to your device based on your Inputs.
As between you and us, we do not claim ownership of your Inputs or Outputs. Subject to these Terms, applicable law, third-party rights, and the policies of the underlying AI service, you may use Outputs for your own lawful purposes, including commercial use, provided that the Outputs do not depict any third-party intellectual property, real person, brand, character, or other protected material without authorization.
You acknowledge that AI image generation can produce similar or even functionally identical results for different users who supply similar Inputs. Outputs are not guaranteed to be unique to you, and you do not acquire exclusive rights against other users who independently obtain similar Outputs.
By submitting Inputs, you represent and warrant that:
When you share or publish Outputs outside of the App, you must not misrepresent their nature. Where required by law, platform policy, or context, you must indicate that the content was AI-generated and must not claim that it was created entirely by a human.
You agree not to use the App, and not to submit Inputs intended to produce Outputs, that:
We may reject Inputs, refuse to return Outputs, withhold features, suspend access, or terminate your use if we reasonably believe Inputs or Outputs violate this Section 7.
Image generation is performed by a third-party AI image generation service (the "AI Provider"). The current AI Provider used by the App is the Google Gemini API, operated by Google LLC. We may change AI Providers from time to time and will update this Section accordingly.
When you submit Inputs, your prompt and selections are transmitted to Google for the sole purpose of producing the requested Output, which is then returned to your device. Your use of the App's generation features is therefore also subject to Google's applicable terms and policies, including:
You agree to comply with these Google policies whenever you use App features that depend on the Gemini API. Inputs that violate Google's Generative AI Prohibited Use Policy may be refused or blocked at the model level.
We do not control Google's infrastructure, model behavior, content safety filters, retention periods, or service availability. We do not warrant that the Gemini API will be uninterrupted, error-free, or produce any particular result.
The App, including its source code, user interface, design, graphics, illustrations, icons, animations, style libraries, prompts, templates, product names, logos, and other content provided by us, is owned by Beijing Kuaifa Technology Co., Ltd. or its licensors and is protected by copyright, trademark, trade secret, and other laws.
The "Bexli" name and the Bexli logo are trademarks of Beijing Kuaifa Technology Co., Ltd. You may not use them, or any confusingly similar marks, without our prior written permission.
Other product names, brand names, and trademarks referenced in the App belong to their respective owners. References to third parties do not imply endorsement or affiliation.
Except for the license granted in Section 4 and the rights you retain in your Inputs and Outputs under Section 6, we and our licensors reserve all rights.
Our collection and processing of information in connection with the App is described in our Privacy Policy, available here: Privacy Policy. By using the App, you acknowledge that you have had an opportunity to read the Privacy Policy.
The App, including all features, services, content, Outputs, and underlying third-party services, is provided "as is" and "as available" without warranties of any kind, to the maximum extent permitted by applicable law.
We expressly disclaim all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, reliability, availability, security, and any warranty arising from course of dealing or usage of trade.
Without limiting the foregoing, we do not warrant that: (a) the App will meet your needs or expectations; (b) the App will be uninterrupted, timely, error-free, or secure; (c) defects will be corrected; (d) the App or its servers are free of viruses or harmful components; or (e) any Output will be accurate, complete, lawful, safe, current, reliable, free of unexpected artifacts, or suitable for any particular purpose.
You are solely responsible for evaluating Outputs before using or sharing them.
To the maximum extent permitted by applicable law, in no event will Beijing Kuaifa Technology Co., Ltd., its affiliates, officers, directors, employees, contractors, licensors, or service providers be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, business interruption, or device damage, however caused and on any theory of liability, arising out of or related to your use of or inability to use the App or any Output, even if we have been advised of the possibility of such damages.
To the maximum extent permitted by applicable law, our total cumulative liability arising out of or related to these Terms or the App will not exceed the greater of (a) the amount you paid to us for the App in the 12 months preceding the event giving rise to the claim, or (b) US $50.
Some jurisdictions do not allow exclusion of certain warranties or limitations of liability, so some of the exclusions or limits above may not apply to you. In those jurisdictions, our liability is limited to the smallest extent permitted by law.
You agree to defend, indemnify, and hold harmless Beijing Kuaifa Technology Co., Ltd. and its affiliates, officers, directors, employees, contractors, licensors, and agents from and against any claim, demand, proceeding, loss, liability, damage, cost, or expense (including reasonable attorneys' fees) arising out of or related to: (a) your Inputs or Outputs; (b) your use or misuse of the App; (c) your breach of these Terms; (d) your violation of any law or any third-party right, including any intellectual property, privacy, or publicity right; or (e) your violation of the AI Provider's terms or prohibited use policies.
We may suspend, restrict, or terminate your access to all or part of the App at any time, with or without notice, if we reasonably believe that: (a) you have breached these Terms; (b) your use creates a legal, security, operational, or reputational risk; (c) you have violated the AI Provider's policies; (d) we are required or requested to do so by law or by a platform or service provider; or (e) we are discontinuing the App or a feature.
You may stop using the App at any time by deleting it from your devices. Uninstalling the App does not cancel any active subscription.
Upon termination, all licenses granted to you end, and the following sections survive: 6.3 (to the extent of Outputs already generated), 7, 9, 11, 12, 13, 14, 15, 16, and 17.
If you obtain the App through the Apple App Store, the following terms apply between you and Apple Inc. and its subsidiaries (collectively, "Apple"):
These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict-of-laws principles. Subject to Section 16.2, any dispute arising out of or related to these Terms or the App will be brought exclusively in the state or federal courts located in Delaware, and you consent to the personal jurisdiction of those courts. Nothing in this Section limits any non-waivable rights you have under the consumer-protection laws of your jurisdiction.
Before initiating any formal proceeding, the party raising a dispute will provide the other party with a written notice describing the dispute and a proposed resolution, sent to the contact address in Section 19 (for notices to us) or to the email associated with your subscription (for notices to you). The parties will then attempt in good faith to resolve the dispute within 60 days. Nothing in this Section requires a party to accept any particular resolution.
To the maximum extent permitted by applicable law, disputes will be resolved only on an individual basis. You waive any right to participate in a class action, collective action, representative action, or consolidated proceeding against us.
You may not use, export, re-export, or transfer the App in violation of U.S. export control or sanctions laws, or the laws of any other jurisdiction that applies to your use of the App.
If any provision of these Terms is held to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will remain in full force and effect.
You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms to an affiliate or in connection with a corporate transaction without your consent.
Our failure to enforce any provision of these Terms will not be a waiver of that provision or any other right.
These Terms, together with the Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and us regarding the App and supersede any prior or contemporaneous understandings on the subject matter.
Headings are for convenience only and do not affect interpretation.
For questions about these Terms or the App, please contact us at:
Beijing Kuaifa Technology Co., Ltd.
Email: [email protected]